LOEWE 50th anniversary in Japan campaign

Based on the Japanese concept of mitate (to see and use something old in a new way), the brand’s history is likened to the growth of a single cherry tree.

The campaign incorporates the ‘Kaso-taisho’ technique, which features a uniquely Japanese creativity.

We did the creative direction and production of the campaign as a whole, including the planning of the key visuals and movie.