A fallen petal in front of the house is placed into a mug filled with water. The petal slowly spins, forming a small frame together with the white curve of the cup. Guided by the changing light of the seasons, its position is shifted by a few centimeters each day.
Everything has a use imagined by its maker. A mug, of course, is a vessel for drinking—but seen differently, it is simply a handled container, and could just as easily become a vase.
We possess imagination, and at times it moves beyond the intentions of those who create.
Issey Miyake’s clothing is designed to unsettle fixed perspectives and habitual ways of thinking. A rectangular piece of fabric, punctured by only three holes. Is this the right orientation? Is this the correct opening for the head? The unconscious act of getting dressed becomes a conscious one. Is this right? That very question brings the act of wearing clothes—so often forgotten—back into focus.
An early morning, just after waking. The buttons of a white shirt fastened before the mind is fully alert. A misaligned buttoning creates unexpected drapes and an irregular silhouette.
If it feels beautiful, then even a “wrong way” of wearing becomes the best way.
client:
Issey Miyakerole:
Creative Direction, Art Directionassets:
Filmyear:
2025—
Film Direction and Edit
Kersti Jan WerdalDirector Consultation
Un/ProducedDoP
Nobu Arakawa1st Camera Assistance
Callum HasegawaStyling
Shotaro YamaguchiStyling Assistance
Moka Asada, Tatsuki Yamada, Marina Furuhashi and Reika OmiHair
Tsubasa DickyHair Assistance
Mao Ushigaeru, Hiroki IkeshimaMakeup
Kazuhiro TakenakaMakeup Assistance
Rikiya Toyama, Mayo OsakabeMusic
Sophie WeilColorist
Dustin TanModel
Ilany, Aiko, Iohany—